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Books > Reference & Interdisciplinary > Interdisciplinary studies > Area / regional studies
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The Publishing Industry in China (Paperback, New)
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The Publishing Industry in China (Paperback, New)
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China has a long and complex history of relating to the outside
world. With its recent entry into the World Trade Organization,
China is now committed to comply with the principles and rules of
the international trading system as the largest trading country to
join the system. China's commitment offers new commercial
opportunities for foreign companies, which in turn will transform
the domestic economy. The common need throughout the process will
be information, documentation, reporting, and education on all
levels and in all parts of the huge country. Therefore, the
publishing industry will play a critical part in providing the key
information elements required by a country that is on fast forward.
"The Publishing Industry in China" is a timely volume that covers
all aspects of China's book, magazine, and online publishing
industry. Ten contributing authors have been carefully selected to
represent their sector of the publishing industry and to provide a
critical analysis of both present conditions as well as trends for
new developments in book and magazine publishing. Eleven chapters
discuss the different market segments of trade, scientific,
technical, professional, education, and children's books. The
economics and distribution of both book and magazine publishing are
covered in separate chapters. Finally, there are guidelines for
international magazine publishers to enter the market and how
translation or co-publishing rights for books can be developed
during this period of growth and development. A concluding chapter
reviews the challenges and developments of education and
professional training for the publishing industry. An appendix
provides published references and web sites for further background
information and resources. "The Publishing Industry in China"
stands alone as the only comprehensive guide and reference source
to understanding recent developments and trends as well as
providing guidelines for the single largest market in the world. It
is essential reading for all publishers who wish to explore growth
in the international arena.
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