Baldock, global managing partner with Andersen Consulting, claims
that change will accelerate even further in the next five years and
that as a consequence businesses have to learn to think far more
radically and be willing to accommodate change throughout the
organisation. The book offers five potential scenarios of the
future and illustrates how to thrive in an environment of perpetual
uncertainty. The author examines the future of banking, car
manufacturing, telecommunications and utility businesses, and
includes a management game, Destination Z, to help explore future
scenarios and strategies. (Kirkus UK)
Destination Z The History of the Future "Success in business today
demands a deeper and more flexible mindset to try and understand
the changes taking place in global and local economies, often as a
result of technology. Rob Baldocka s meteoric career as a
consultant to many different companies has placed him in a unique
position. His book gives valuable insights into the causes and
effects of change and stimulates the reader to construct better
plans to prosper in an uncertain but exciting world." Keith Oates,
formerly Deputy Chairman of Marks & Spencer "Baldock paints a
deliberately uncomfortable picture of what could happen under each
of the scenarios. These visions do set the synapses sparking, and
he succeeds in making each environment seem very plausible. But
where he really scores through his musings about the future is
bringing the present into sharper relief. So whata s the best way
to plan for these future scenarios? Destination Z is a book
designed to make you think, not give you answers." Information
Week, January 1999 "The world of business is being transformed
before our eyes as giants fall and new ventures skyrocket, driven
by explosive technological change, an integrated volatile global
economy and new ways of competing. Rob Baldock provides an
illuminating and insightful guide to this confusing landscape of
the future of business." Peter Schwartz, Chairman, Global Business
Network "Rob Baldock paints a daunting picture for business in the
future . but dona t despair, he does provide a robust recipe for
making the most of the challenges that lie ahead . recomended
reading!" George Trumbull, Chief Executive Officer, AMP Ltd
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