This text provides critical information to help organizations
improve their emergency communications, including the tools,
automation technology, and processes of crisis notification. To
grasp the importance of emergency notification, imagine this
scenario: A shooter is on the loose at a college campus. Chaos
reigns. To contain the situation, campus personnel need to
communicate immediately and efficiently, not only with the
students, faculty, and staff, but also the local police, federal
law enforcement, and media. Effective emergency notification makes
things "right," it allows the right message to reach the right
people at the right time—facilitating the right response.
Emergency Notification explains how. This book offers must-know
information for business security, senior management, human
resources staff, government policymakers, and emergency planners,
examining what, when, how, why, and with whom to communicate during
crises. This text also covers risk communication, message mapping,
information loading, audience comprehension, and practical issues
like testing emergency notification systems.
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