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Marketing in Healthcare-Related Industries (Hardcover)
Loot Price: R2,583
Discovery Miles 25 830
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Marketing in Healthcare-Related Industries (Hardcover)
Expected to ship within 10 - 15 working days
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Marketing in Healthcare-Related Industries captures the concepts
and complexities of marketing healthcare in today's environment.
The book provides detailed conceptual and practical insights that
will be of great benefit to healthcare scholars and practitioners.
Topics on healthcare marketing have been carefully selected to
provide wide coverage and are illustrated by mini-cases with a
highly practical marketing tool kit for healthcare managers
included. The healthcare sector in the 21st century face a
multiplicity of challenges, which include changing disease
patterns, more technology-driven health interventions, a more
assertive and quality conscious clientele, as well as a rapidly
growing for-profit segment of the industry. This places more
responsibilities on healthcare service providers in both the public
and private sectors, to deliver value-for-money services at
competitive costs. To respond to the changing business environment,
a carefully crafted marketing approach is needed by all players in
the industry to create value and sustain the confidence of
clientele and stakeholders.
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