Johnston and Edwards propose that high technology will be at the
heart of the United States economy as it enters the 21st century.
They also state that small business will be the key to the
expansion of the United States economy in the year 2000. In this
volume, the authors analyze some significant trends that tend to
support their proposals. Drawing upon case studies from the
bio-technology and microelectronics industries, they discuss how
changing the relationship between industry, universities, and the
government is encouraging an entrepreneurial way of thinking.
"Business Library Newsletter"
Management strategy now is the management of continuous change,
and this timely book provides an in depth view of the remarkable
opportunities that will be present for those who understand its
message.
"D. Bruce Merrifield, Assistant Secretary for Productivity,
Technology, and Innovation, U.S. Department of Commerce"
"Entrepreneuial Science" is a provocative analysis of some of
the most significant new trends in the high technology-based
economy. Authors Johnston and Edwards use case studies from the
biotechnology and microelectronics indstries to illustrate how the
traditional relationships between industry, universities, and the
government are shifting towards new entrepreneurial relationships
that will have significant and lasting effects on the U.S. economy.
Demonstrating that the entrepreneurial firm is better equipped to
develop the early stages of technology than the large company, they
contend that both individuals and corporations must adapt to an
entrepreneurial way of thinking if they are to compete successfully
in the marketplace over the next decade.
Drawing heavily upon their own considerable experience in the
biotechnology industry, Johnston and Edwards fully discuss such
emerging trends as the commercialization of the university,
innovative regional technology development programs, the links
between small entrepreneurial firms and university laboratories,
and the collaboration between large research-based corporations and
startup companies. As they clearly illustrate, each of these trends
is related and all will work together to radically alter the
traditional path by which a product gets from the laboratory bench
to the marketplace. Corporate managers, entrepreneurs, public
policy experts, and university administrators will find this book
an indispensable aid as they plan for the future in their own
institutions.
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