Go on, admit it: most of the business documents that cross your desk
really test your patience. If you're brave enough, you'll skim through
them in an attempt to capture the key points. More often than not,
you'll find them or throw them into the bin.
That's because most business writing is long, complex and takes forever
to get to the point. This is self-defeating as the available reading
time is often only a few minutes or less.
In this book, you'll learn to:
- Grab and sustain your reader's attention
- Produce a user friendly layout
- Draw attention to key passages
It's a fundamental set of techniques that you'll be able to apply to
all kinds of business writing - letters, e-mails, reports, memos,
websites, business plans, forms, sign boards and even graphs.
Read This! Will demolish many of the enduring myths that many of us
hold dear about business writing - for example, that Times New Roman is
the best font, that you must always start a letter with Thank you, or
that a report must always have a conclusion at the end.
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