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What's Next? - The Problems and Prospects of Journalism (Hardcover)
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What's Next? - The Problems and Prospects of Journalism (Hardcover)
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The future of journalism isn't what it used to be. As recently as
the mid-1960s, few would have predicted the shocks and
transformations that have swept through the news business in the
last three decades: the deaths of many afternoon newspapers, the
emergence of television as people's primary news source and the
quicksilver combinations of cable television, VCRs and the Internet
that have changed our ways of reading, seeing, and listening.The
essays in this volume seek to illuminate the future prospects of
journalism. Mindful that grandiose predictions of the world of
tomorrow tend to be the fantasies and phobias of the present
written large-in the 1930s and 1940s magazines such as Scribner's,
Barron's, and Collier's forecast that one day we would have an
airplane in every garage-the authors of What's Next? have taken a
more careful view.The writers start with what they know-the trends
that they see in journalism today-and ask where will they take us
in the foreseeable future. For some media, such as newspapers, the
visible horizon is decades away. For others, particularly anything
involving the Internet, responsible forecasts can look ahead only
for a matter of years. Where the likely destinations of present
trends are not entirely clear, the authors have tried to pose the
kinds of questions that they believe people will have to address in
years to come.While being mindful of the tremendous influence of
technology, one must remember that computers, punditry, or market
share will not ordain the future of journalism. Rather, it will be
determined by the sum of countless actions taken by journalists and
other media professionals. These essays, with their hopes and
fears, cautions and enthusiasms, questions and answers, are an
effort to create the best possible future for journalism. This
volume will be of interest to media professionals, academics and
others with an interest in the future of journalism.
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