The future of journalism isn't what it used to be. As recently
as the mid-1960s, few would have predicted the shocks and
transformations that have swept through the news business in the
last three decades: the deaths of many afternoon newspapers, the
emergence of television as people's primary news source and the
quicksilver combinations of cable television, VCRs and the Internet
that have changed our ways of reading, seeing, and listening.
The essays in this volume seek to illuminate the future
prospects of journalism. Mindful that grandiose predictions of the
world of tomorrow tend to be the fantasies and phobias of the
present written large-in the 1930s and 1940s magazines such as
Scribner's, Barron's, and Collier's forecast that one day we would
have an airplane in every garage-the authors of What's Next? have
taken a more careful view.
The writers start with what they know-the trends that they see
in journalism today-and ask where will they take us in the
foreseeable future. For some media, such as newspapers, the visible
horizon is decades away. For others, particularly anything
involving the Internet, responsible forecasts can look ahead only
for a matter of years. Where the likely destinations of present
trends are not entirely clear, the authors have tried to pose the
kinds of questions that they believe people will have to address in
years to come.
While being mindful of the tremendous influence of technology,
one must remember that computers, punditry, or market share will
not ordain the future of journalism. Rather, it will be determined
by the sum of countless actions taken by journalists and other
media professionals. These essays, with their hopes and fears,
cautions and enthusiasms, questions and answers, are an effort to
create the best possible future for journalism. This volume will be
of interest to media professionals, academics and others with an
interest in the future of journalism.
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