The Good Company tells the stories of over 30 inspiring companies
around the world that are among the ethical leaders in the
industry. The broad positive message is encouraging and enervating;
each of the companies seeks to live up to the highest standard. The
authors tell the steps they have taken and what has motivated them
or enabled them to pursue such noble aims. This book includes case
studies from of hotels, cruise lines, tour operators, agri-tourism,
wineries and much more. Throughout the book, the authors address a
variety of questions innovators and entrepreneurs have and note the
lessons these companies can teach to those who want to build
sustainable businesses that address the world's social and
environmental problems.
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