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Books > Reference & Interdisciplinary > Communication studies
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Public Health Communication - Evidence for Behavior Change (Hardcover)
Loot Price: R4,775
Discovery Miles 47 750
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Public Health Communication - Evidence for Behavior Change (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This volume argues the case that public health communication has
affected health behavior. It brings together 16 studies of
large-scale communication in a variety of substantive health
areas--tobacco, drugs, AIDS, family planning, heart disease,
childhood disease, highway safety--prepared by the authors who did
the original research. These studies show important effects and
illustrate the central conditions for success. The book also
includes complementary analytic chapters which provide a
meta-analysis of published results, some approaches to developing
communication interventions, and alternative methods for evaluation
of public health communication projects.
Including studies based on communication programs in the United
States, as well as projects done elsewhere in the world, including
Europe, Africa, Asia and Latin America, this book:
*offers a broad presentation of the alternative research designs
that have been used to evaluate public health communication
programs;
*includes a great range of approaches from field experiments and
natural experiments to simple before-after and complex time series
designs, using data gathered from individuals and from archives;
and
*utilizes an innovative perspective on how to exercise public
health communication from a leading and thoughtful practitioner.
As such, it is required reading for scholars, students,
practitioners, and policymakers in public health, health
communication, health psychology, and related areas.
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