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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Who's Listening? - The Story of BBC Audience Research (Hardcover)
Loot Price: R4,214
Discovery Miles 42 140
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Who's Listening? - The Story of BBC Audience Research (Hardcover)
Series: Routledge Library Editions: Radio
Expected to ship within 10 - 15 working days
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This book, first published in 1974, is the story of BBC Audience
Research, a behind-the-scenes activity that has always been the
subject of some curiosity. It describes the early, tentative
experiments, designed both to develop ways of applying the
techniques of social research to broadcasting and to win the
confidence of BBC staff. The way World War II, which deprived
programme planners of many of their familiar landmarks, acted as a
fillip to audience research, which emerged at the end of the war as
an established and accepted adjunct to broadcasting, is described
in detail.
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