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Books > Business & Economics > Business & management > Sales & marketing > Advertising
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Advertising and Anthropology - Ethnographic Practice and Cultural Perspectives (Hardcover, English)
Loot Price: R4,709
Discovery Miles 47 090
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Advertising and Anthropology - Ethnographic Practice and Cultural Perspectives (Hardcover, English)
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Examining theory and practice, "Advertising and Anthropology" is a
lively and important contribution to the study of organizational
culture, consumption practices, marketing to consumers and the
production of creativity in corporate settings. The chapters
reflect the authors' extensive lived experienced as professionals
in the advertising business and marketing research industry. Essays
analyze internal agency and client meetings, competitive pressures
and professional relationships and include multiple case studies.
The authors describe the structure, function and process of
advertising agency work, the mediation and formation of creativity,
the centrality of human interactions in agency work, the production
of consumer insights and industry ethics. Throughout the book, the
authors offer concrete advice for practitioners.
"Advertising and Anthropology" is written by anthropologists for
anthropologists as well as students and scholars interested in
advertising and related industries such as marketing, marketing
research and design.
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