The reputation of the financial industry could hardly be worse
than it is today in the painful aftermath of the 2008 financial
crisis. "New York Times" best-selling economist Robert Shiller is
no apologist for the sins of finance--he is probably the only
person to have predicted both the stock market bubble of 2000 and
the real estate bubble that led up to the subprime mortgage
meltdown. But in this important and timely book, Shiller argues
that, rather than condemning finance, we need to reclaim it for the
common good. He makes a powerful case for recognizing that finance,
far from being a parasite on society, is one of the most powerful
tools we have for solving our common problems and increasing the
general well-being. We need more financial innovation--not
less--and finance should play a larger role in helping society
achieve its goals.
Challenging the public and its leaders to rethink finance and
its role in society, Shiller argues that finance should be defined
not merely as the manipulation of money or the management of risk
but as the stewardship of society's assets. He explains how people
in financial careers--from CEO, investment manager, and banker to
insurer, lawyer, and regulator--can and do manage, protect, and
increase these assets. He describes how finance has historically
contributed to the good of society through inventions such as
insurance, mortgages, savings accounts, and pensions, and argues
that we need to envision new ways to rechannel financial creativity
to benefit society as a whole.
Ultimately, Shiller shows how society can once again harness the
power of finance for the greater good.
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