Managing Money, Measurement and Marketing in the Allied Health Professions - Allied Health Professions - Essential Guides (Paperback, 1 New Ed)

High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To provide this, Allied Health Profession managers need solid, evidence-based business skills just as much as clinical knowledge and ability. This book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together nationally and internationally acknowledged and recognised experts from around the world, it explains the finances of healthcare, particularly in a cash-strapped environment, information and information management, and the marketing of services - in the broadest sense - based on a robust foundation of business planning and business-case development, project management, service level agreements and specification. Report writing and presentation skills are also covered, along with editors' quality and leadership evaluation framework, the Management Quality Matrix. The information, background and practical techniques covered in this book will make it a thought-provoking and indespensible resource both for managers and leaders of Allied Health Professionals and for those training future managers and leaders.

General

Imprint:	Radcliffe Publishing Ltd
Country of origin:	United Kingdom
Release date:	August 2010
First published:	2010
Authors:	Robert Jones • Fiona Jenkins
Dimensions:	246 x 174 x 23mm (L x W x T)
Format:	Paperback
Pages:	328
Edition:	1 New Ed
ISBN-13:	978-1-84619-198-5
Categories:	Books > Medicine > General issues > Health systems & services > Hospital administration & management
LSN:	1-84619-198-X
Barcode:	9781846191985

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