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Understanding New Media - Extending Marshall McLuhan - Second Edition (Paperback, New edition)
Loot Price: R1,903
Discovery Miles 19 030
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Understanding New Media - Extending Marshall McLuhan - Second Edition (Paperback, New edition)
Series: Understanding Media Ecology, 2
Expected to ship within 10 - 15 working days
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Marshall McLuhan made many predictions in his seminal 1964
publication, Understanding Media: Extensions of Man. Among them
were his predictions that the Internet would become a "global
village," making us more interconnected than television; the
closing of the gap between consumers and producers; the elimination
of space and time as barriers to communication; and the melting of
national borders. He is also famously remembered for coining the
expression "the medium is the message." These predictions form the
genesis of this updated volume by Robert K. Logan, a friend and
colleague who worked with McLuhan. In this second edition of
Understanding New Media Logan expertly updates McLuhan's
Understanding Media to analyze the "new media" McLuhan foreshadowed
and yet was never able to analyze or experience. The book is
designed to reach a new generation of readers as well as appealing
to scholars and students who are familiar with Understanding Media.
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