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Strategic Issues Management - Organizations and Public Policy Challenges (Hardcover, 2nd Revised edition)
Loot Price: R5,112
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Strategic Issues Management - Organizations and Public Policy Challenges (Hardcover, 2nd Revised edition)
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Strategic Issues Management explores the strategic planning options
that organizations can employ to address crucial public policy
issues, engage in collaborative decision making, get the
organization's "house" in order, engage in tough defense and smart
offense, and monitor opinion changes that affect public policy. In
this fully updated Second Edition, authors Robert L. Heath and
Michael J. Palenchar offer practical, actionable guidance that
readers can apply to organizations from large Fortune 500 companies
to nongovernmental organizations and start-up high tech companies.
Features Includes a NEW chapter on brand equity, updated examples,
theories and cases throughout, new information on activists and
activism, and increased attention to the role that technology plays
in issues management Explores ways public relations, risk
communication, and crisis communication can be used to address
crucial public policy options Advises managers on ways to lessen
the chance of a crisis becoming an issue through an examination of
crisis preparation and responses Addresses the topic of reputation
management by exploring the connection between issues management
and brand equity using examples from McDonald's and Wal-Mart
Challenges managers to engage in collaborative decision making with
community leaders and residents to reduce the chance that undue
fear will translate into unnecessary regulation or legislation
Opens each chapter with case study vignettes and closes with
summary questions and issues management challenges Strategic Issues
Management is appropriate for courses in Corporate/Strategic
Communications, Public Relations Management, Crisis/Risk
Communication, Strategic Management, Public Relations Management,
Organizational Communication, and Public Policy and Administration.
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