This volume includes the full proceedings from the 1993 Minority
Marketing Congress held in Long Beach, Mississippi under the theme
Minority Marketing: Research Perspectives for the 1990s. It
provides a variety of quality research in the field of minority
marketing in order to assimilate and enhance knowledge of marketing
practices for minority enterprises. It includes papers on various
topics in minority marketing including advertising, promotion and
consumer behavior. Founded in 1971, the Academy of Marketing
Science is an international organization dedicated to promoting
timely explorations of phenomena related to the science of
marketing in theory, research, and practice. Among its services to
members and the community at large, the Academy offers conferences,
congresses and symposia that attract delegates from around the
world. Presentations from these events are published in this
Proceedings series, which offers a comprehensive archive of volumes
reflecting the evolution of the field. Volumes deliver cutting-edge
research and insights, complimenting the Academy’s flagship
journals, the Journal of the Academy of Marketing Science (JAMS)
and AMS Review. Volumes are edited by leading scholars and
practitioners across a wide range of subject areas in marketing
science.
General
Imprint: |
Springer International Publishing AG
|
Country of origin: |
Switzerland |
Series: |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
Release date: |
October 2016 |
First published: |
2015 |
Editors: |
Robert L. King
|
Dimensions: |
279 x 210 x 7mm (L x W x T) |
Format: |
Paperback
|
Pages: |
115 |
Edition: |
Softcover reprint of the original 1st ed. 2015 |
ISBN-13: |
978-3-319-36943-3 |
Subtitles: |
English
|
Categories: |
Books >
Business & Economics >
General
|
LSN: |
3-319-36943-1 |
Barcode: |
9783319369433 |
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