This volume includes the full proceedings from the 1991 Academy of
Marketing Science (AMS) Annual Conference held in Fort Lauderdale,
Florida. The research and presentations offered in this volume
cover many aspects of marketing science including marketing
strategy, consumer behavior, international marketing, services
marketing, marketing education, among others. Founded in 1971, the
Academy of Marketing Science is an international organization
dedicated to promoting timely explorations of phenomena related to
the science of marketing in theory, research, and practice. Among
its services to members and the community at large, the Academy
offers conferences, congresses and symposia that attract delegates
from around the world. Presentations from these events are
published in this Proceedings series, which offers a comprehensive
archive of volumes reflecting the evolution of the field. Volumes
deliver cutting-edge research and insights, complimenting the
Academy’s flagship journals, the Journal of the Academy of
Marketing Science (JAMS) and AMS Review. Volumes are edited by
leading scholars and practitioners across a wide range of subject
areas in marketing science.
General
Imprint: |
Springer International Publishing AG
|
Country of origin: |
Switzerland |
Series: |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
Release date: |
October 2016 |
First published: |
2015 |
Editors: |
Robert L. King
|
Dimensions: |
279 x 210 x 21mm (L x W x T) |
Format: |
Paperback
|
Pages: |
377 |
Edition: |
Softcover reprint of the original 1st ed. 2015 |
ISBN-13: |
978-3-319-36920-4 |
Categories: |
Books >
Business & Economics >
General
|
LSN: |
3-319-36920-2 |
Barcode: |
9783319369204 |
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