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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Entertainment Media and Politics - Advances in Effects-Based Research (Hardcover) Loot Price: R4,157
Discovery Miles 41 570
Entertainment Media and Politics - Advances in Effects-Based Research (Hardcover): Robert  Lance Holbert

Entertainment Media and Politics - Advances in Effects-Based Research (Hardcover)

Robert Lance Holbert

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Loot Price R4,157 Discovery Miles 41 570 | Repayment Terms: R390 pm x 12*

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The prominence of politically-themed entertainment is evident across the global media landscape. Given its popularity, it is important to gain a firm understanding of the mechanisms through which this diverse and multi-faceted content can generate democratic outcomes. In addition, it is essential to isolate and predict properly the strength of a given effect and the conditions under which a specific outcome will become evident. The works contained in this edited volume explore affect- and cognition-driven processes of influence, recognizing that humans are both emotional and rational beings. In addition, empirical evidence is offered to isolate and compare specific types of political entertainment media content (e.g., different types of satire) and citizens' proclivities for this content (e.g., a person's Affinity for Political Humor), in order to best understand the complex means by which entertainment media can generate political influence. Attention is also paid to expanding what can and should be defined as "political entertainment" media, which includes opinion-based political talk programming. The collection and its authors represent a global perspective to reflect the rise of political entertainment media as a global phenomenon. This book was originally published as a special issue of Mass Communication and Society.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: December 2014
First published: 2015
Editors: Robert Lance Holbert
Dimensions: 234 x 156 x 15mm (L x W x T)
Format: Hardcover
Pages: 150
ISBN-13: 978-1-138-82266-5
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 1-138-82266-3
Barcode: 9781138822665

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