Many investors ignore company accounts because they think they are
too difficult. But, as the great investor Peter Lynch said
"Investing without looking at the numbers is like playing bridge
without looking at the cards". The mission of this book is to
explain to ordinary investors, with no accounting knowledge, what
to look for in a set of accounts and how to interpret what you find
- so that you have an accurate 'health check' on a company in ten
simple steps. Robert Leach considers the entire subject from an
investor's point of view, by asking - and then answering - the
questions which matter most. He also looks at the techniques which
companies sometimes use to flatter their accounts, and shows how
accounts for companies in different sectors have to be looked at
differently. The 10 Crunch questions: 1. Is the company growing? 2.
Are costs under control? 3. Does it make a profit? 4. How much cash
does it have? 5. Is its market value supported by assets? 6. Is it
using debt wisely? 7. Are there any hidden nasties? 8. Is
management good enough? 9. Can I expect a reliable income? 10. Are
there any threats to my interests?
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