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The Black Image in the White Mind - Media and Race in America (Paperback, New edition)
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The Black Image in the White Mind - Media and Race in America (Paperback, New edition)
Series: Studies in Communication, Media, and Public Opinion (CHUP)
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Living in a segregated society, white Americans learn about African
Americans not through personal relationships but through the images
the media show them. "The Black Image in the White Mind" offers the
most comprehensive look at the intricate racial patterns in the
mass media and how they shape the ambivalent attitudes of Whites
towards Blacks. Using the media, and especially television, as
barometers of race relations, Robert M. Entman and Andrew Rojecki
explore but then go beyond the treatment of African Americans on
network and local news to incisively uncover the messages sent
about race by the entertainment industry - from prime-time dramas
and sitcoms to commercials and Hollywood movies. While the authors
find very little in the media that intentionally promotes racism,
they find even less that advances racial harmony. They reveal
instead a subtle pattern of images that, while making room for
Blacks, implies a racial hierarchy with Whites on top and promotes
a sense of difference and conflict. Commercials, for example,
feature plenty of Black characters. But unlike Whites, they rarely
speak to or touch one another. In prime time, the few Blacks who
escape sitcom buffoonery rarely enjoy informal, friendly contact
with White colleagues - perhaps reinforcing social distance in real
life. Entman and Rojecki interweave such astute observations with
candid interviews of White Americans that make clear how these
images of racial differences insinuate themselves into Whites'
thinking. Despite its disturbing readings of television and film,
the book's cogent analyses and proposed policy guidelines offer
hope that America's powerful mediated racial separation can be
successfully bridged.
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