Strategic Management - Strategists at Work (Paperback, 2nd edition)

Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role. The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy. Visit the authors' website at strategystory.co.uk

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	February 2023
Authors:	Robert MacIntosh • Donald Maclean • Craig Robinson
Dimensions:	234 x 156 x 15mm (L x W x T)
Format:	Paperback
Pages:	240
Edition:	2nd edition
ISBN-13:	978-1-350-34758-8
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-350-34758-2
Barcode:	9781350347588

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