Focusing on the practicalities of developing business strategy,
this textbook provides an intuitive approach to developing a
strategic plan. The authors share what they have learned through
two decades of strategy work with a myriad of organisations,
presenting theory and delivering key insights into the strategist's
role. The authors demonstrate their unique Strategy Cycle approach,
which combines strategic logic (in the form of detailed plans) with
the aesthetic, creative and interpretive process of bringing a
strategy to life by storytelling. They examine familiar planning
tools to identify where value truly lies, while introducing new
ideas and methods, culminating in a simple and succinct
10-component strategy. Visit the authors' website at
strategystory.co.uk
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