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The Automaticity of Everyday Life - Advances in Social Cognition, Volume X (Hardcover)
Loot Price: R4,573
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The Automaticity of Everyday Life - Advances in Social Cognition, Volume X (Hardcover)
Series: Advances in Social Cognition Series
Expected to ship within 12 - 17 working days
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As Skinner argued so pointedly, the more we know about the
situational causes of psychological phenomena, the less need we
have for postulating internal conscious mediating processes to
explain those phenomena. Now, as the purview of social psychology
is precisely to discover those situational causes of thinking,
feeling, and acting in the real or implied presence of other
people, it is hard to escape the forecast that as knowledge
progresses regarding social psychological phenomena there will be
less of a role played by free will or conscious choice in
accounting for them. In other words, because of social psychology's
natural focus on the situational determinants of thinking, feeling,
and doing, it is inevitable that social psychological phenomena
increasingly will be found to be automatic in nature.
This 10th book in the series addresses automaticity and how it
relates to social behavior. The lead article, written by John
Bargh, argues that social psychology phenomena are essentially
automatic in nature, as opposed to being mediated by conscious
choice or reflection. Bargh maintains that an automatic mental
phenomenon is that which occurs reflexively whenever certain
triggering conditions are in place; when those conditions are
present, the process runs off autonomously, independently of
conscious guidance. In his lead article, he focuses on these
"preconscious" automatic processes that can be contrasted with
"postconscious" and "goal-dependent" forms of automaticity which
depend on more than the mere presence of environmental objects or
events. Because social psychology, like automaticity theory and
research, is also largely concerned with phenomena that occur
whenever certain situational features or factors are in place,
social psychology phenomena are essentially automatic. Students and
researchers in social and cognitive psychology will find this to be
a provocative addition to the series.
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