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Books > Business & Economics > Business & management > Business ethics
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The Moral Case for Profit Maximization (Paperback)
Loot Price: R1,007
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The Moral Case for Profit Maximization (Paperback)
Series: Capitalist Thought: Studies in Philosophy, Politics, and Economics
Expected to ship within 12 - 17 working days
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The Moral Case for Profit Maximization argues that profit
maximization is moral when businessmen seek to maximize profit by
creating goods or services that are of objective value.
Traditionally, profit maximization has been defended on economic
grounds. Profit, economists argue, incentivizes businessmen to
produce goods and services. In this view, businessmen do not need
to be virtuous as long as they deliver the goods. It challenges the
traditional defense of profit maximization, arguing that profit
maximization is morally ambitious because it requires businessmen
to form normative abstractions and to cultivate a virtuous
character. In so doing, the author also challenges the moral basis
of corporate social responsibility. Proponents of CSR argue that
businessmen can do good while doing well. This book argues that
businessmen already do good by maximizing profit, drawing upon the
histories of the wheel, the refrigerator, and the shipping
container, as well as the biographies of J. P. Morgan, John D.
Rockefeller, and Thomas Edison to demonstrate the role of values in
the creation of material goods and the role of the virtues in value
creation. The author challenges readers to rethink the relationship
between profit, value, and virtue.
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