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The Moral Case for Profit Maximization (Hardcover)
Loot Price: R2,505
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The Moral Case for Profit Maximization (Hardcover)
Series: Capitalist Thought: Studies in Philosophy, Politics, and Economics
Expected to ship within 12 - 17 working days
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The Moral Case for Profit Maximization argues that profit
maximization is moral when businessmen seek to maximize profit by
creating goods or services that are of objective value.
Traditionally, profit maximization has been defended on economic
grounds. Profit, economists argue, incentivizes businessmen to
produce goods and services. In this view, businessmen do not need
to be virtuous so long as they deliver the goods. This book
challenges the traditional defense of profit maximization, arguing
that profit maximization is morally ambitious because it requires
businessmen to form normative abstractions and to cultivate a
virtuous character. In so doing, this book also challenges the
moral basis of corporate social responsibility. Proponents of CSR
argue that businessmen can do good while doing well. This book
argues that businessmen already do good by maximizing profit. This
book draws upon the histories of the wheel, the refrigerator, and
the shipping container to demonstrate the role of values in the
creation of material goods. This book also draws upon the
biographies of J.P. Morgan, John D. Rockefeller, and Thomas Edison
to demonstrate the role of the virtues in value creation. This
controversial book challenges readers to rethink the relationship
between profit, value, and virtue.
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