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Books > Social sciences > Education > Higher & further education > Universities / polytechnics
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Remaking the American University - Market-smart and Mission-centered (Hardcover, New)
Loot Price: R872
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Remaking the American University - Market-smart and Mission-centered (Hardcover, New)
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At one time, universities educated new generations and were a
source of social change. Today, colleges and universities are less
places of public purpose than agencies of personal advantage.
Remaking the American University provides a penetrating analysis of
the ways market forces have shaped and distorted the behaviors,
purposes, and ultimately the missions of universities and colleges
over the past half-century. The authors describe how a competitive
preoccupation with published rankings and markets has spawned an
admissions arms race that drains institutional resources and
energies. Equally revealing are their depictions of the ways
faculty distance themselves from their universities, resulting in
an increase in the number of administrators that contributes
substantially to institutional costs. Other chapters focus on the
impact of intercollegiate athletics on the educational mission,
even among selective institutions; on the unforeseen result of
higher education's "outsourcing" of a substantial share of the
scholarly publication function to for-profit interests; and on the
consequences of today's overzealous investments in e-learning.
These trends raise the central question: Can universities and
colleges today still choose to be places of public purpose? In the
answers they provide, both sobering and enlightening, the authors
underscore a consistent and powerful lesson--academic institutions
cannot ignore the workings of the markets. The challenge ahead is
to learn how to better use those markets for the greater public
good. Robert Zemsky is a longtime professor at the University of
Pennsylvania where he currently serves as the chair of the Learning
Alliance. He has served as Penn's chief planning officer, as master
of Hill College House, as the founding director of the Institute
for Research on Higher Education, and as the codirector of the
federal government's National Center on the Educational Quality of
the Workforce. Gregory R. Wegner is the director of program
development at the Great Lakes Colleges Association. He was the
first and only managing editor of Policy Perspectives. William F.
Massy is the president of the Jackson Hole Higher Education Group,
Inc., and professor emeritus of higher education and business
administration at Stanford University. In the 1970s and 1980s he
held senior administrative positions at Stanford University, where
he pioneered the use of financial management and planning tools
that have become standards in higher education.
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