At Connects Marketing Group, we are experts in helping our B2B
clients create, retain and expand their customers. In this book
we'll talk a bit about our company and a lot about the proven
methodologies you can use to increase your bottom line and edge out
your competitors. Whether you're reading this in your garage or
your corner office, are a start-up or a Fortune 500 OEM, these are
the cutting-edge techniques that can make the difference between
merely surviving and growing into the leader in your industry.
You'll learn how to determine the true cost of a qualified
sales-ready lead and be able to calculate the return on investment
for all of your outbound and inbound marketing initiatives. Then
you'll find out how you can use the Connects Component to not only
find and create new customers, but also keep your current ones
loyal and grow them exponentially to exceed what you ever thought
possible. In the end, it always comes down to connections- reaching
the decision makers, nurturing relationships and going beyond what
you thought you knew about sales.
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