Enterprise, Entrepreneurship and Innovation provides readers with
an accessible and readable introduction to the various dimensions
of entrepreneurship and market innovation. It has a clear structure
that is easy for the reader to follow and it focuses on
enterprising behaviour. Helpful text features include case studies
andpause and reflect situations for the entrepreneur to deliberate
on the information they have available before making their
decision. This helps to emphasise the point that there are few
simple and straightforward decisions closely reflecting decisions
inreal life. The authors also employ integrative personal
development activities that provide a basis for readers to reflect
on the learning of the chapters and develop a personal development
strategy to increase their ability to become more entrepreneurial
and improve their ability to manage market innovation. After
completing the book, readers will understand how to acquire the
entrepreneur's skills, attitudes and knowledge; the techniques
needed to generate new business and create a new organisation.
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