This comprehensive introduction to the creative processes and
strategies for effective IMC covers marketing plans;
branding/positioning; creative briefs; and copywriting, design, and
other considerations for major media formats. The fourth edition
includes new case studies and increased discussion of digital and
social media opportunities.
General
Imprint: |
Rowman & Littlefield Publishers
|
Country of origin: |
United States |
Release date: |
July 2023 |
Authors: |
Robyn Blakeman
|
Dimensions: |
254 x 178mm (L x W) |
Pages: |
392 |
Edition: |
Fourth Edition |
ISBN-13: |
978-1-5381-7632-0 |
Categories: |
Books
|
LSN: |
1-5381-7632-7 |
Barcode: |
9781538176320 |
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