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Books > Social sciences > Politics & government > Political activism
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The Psychology of Effective Activism (Paperback)
Loot Price: R547
Discovery Miles 5 470
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The Psychology of Effective Activism (Paperback)
Series: Elements in Applied Social Psychology
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Loot Price R547
Discovery Miles 5 470
Expected to ship within 12 - 17 working days
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This Element reviews the social psychology of effective collective
action, highlighting the importance of considering activists'
goals, timeframes, and psychological perspectives in seeking to
conceptualise this construct. A novel framework 'ABIASCA' maps
effectiveness in relation to activists' goals for mobilisation and
change (Awareness raising; Building sympathy; turning sympathy into
Intentions; turning intentions into Actions; Sustaining groups over
time; Coalition-building; and Avoiding opponents'
counter-mobilisation). We also review the DIME model of
Disidentification, Innovation, Moralization and Energization, which
examines the effects of failure in creating trajectories of
activists' disidentification from collective action; innovation
(including to radicalisation or deradicalisation); and increased
moral conviction and energy. The social psychological drivers of
effective collective action for four audiences are examined in
detail, in four sections: for the self and supporters, bystanders,
opponents, and for third parties. We conclude by highlighting an
agenda for future research, and drawing out key messages for
scholars.
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