Innovative approaches to selling products and services are the
heartbeat of any business venture, and branding is the aspect of
marketing that focuses on influencing prospects to believe that
your products and services are the only ones that provide a
solution to their problems. The authors, Ken Banks and Robyn
Winters, whose experience spans more than 30 years, combine their
expertise of brand strategy development and marketing communication
to artfully merge the concept of branding with the brain's four
Buying Styles. Together, they culminate in an original branding
approach known as BrainBranding. What is BrainBranding?
BrainBranding provides a strategy that enhances any company's
positioning in the marketplace, ensuring that a brand stands out
from its competition. It's an invaluable tool for any type of
business that wants to establish a brand that resonates with
everyone in its target market - and beyond. By understanding the
buying styles and preferences of every prospect, client, and
customer, companies and individuals can increase their market share
and improve their bottom line. Why? Because among these groups of
consumers, there will be representatives of each of the four
different buying styles. Learning about these buying styles and
addressing them during the branding process can increase prospect
interest and expand a potential client base. How Does BrainBranding
Work? BrainBranding works for every business - retail, professional
services, consulting, corporations, and entrepreneurship. By using
a strategy that encompasses the four buying styles when developing
your brand, you not only reach new clients who haven't necessarily
fit into your target market before, but you can also motivate the
clients you already have to be more loyal, and thereby increase
your profitability. Who Will Benefit? This book will have
particular value to the following groups: oEntrepreneurs
oSpeakers/Presenters oConsultants oInternal Employees oAspiring
Managers oMarketing Professionals Will This Work for a Personal
Brand? When you develop a successful brand for your business, you
are simultaneously developing a personal brand for yourself. This
will go a long way to help you with your career - either within a
company, in your own business, or in planning your future. The
principles are the same and the steps are applicable - no matter
what the branding challenge. So whether you're an aspiring
marketing staff member at a major packaged goods or service
organization, or embarking on a second, third, or new career,
you'll find that the these tenets can be applied anytime there is a
need for differentiating your unique value. It's time to unleash
the power of the brain and apply it to your brand. BrainBranding is
not just a solution - it's a process to determine what it takes to
be even more successful. Apply the principles. Personalize them to
your own situation. Watch the results. Using the BrainBranding
process, brands have the potential to be more successful and
enduring, unlimited by type, market, or scope. It's not just the
Brand, and it's not just the Brain. It's BrainBranding.
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