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Transparent Communication of Health Risks - Overcoming Cultural Differences (Hardcover, 2013 ed.)
Loot Price: R4,256
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Transparent Communication of Health Risks - Overcoming Cultural Differences (Hardcover, 2013 ed.)
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Recent research in health decision making has shown that many
patients, even those with a college education, have difficulties
grasping a host of numerical concepts, including percentages and
probabilities. Yet, basic numeracy and graph literacy are essential
for understanding information relevant to making decisions about
health, such as the incidence and prevalence of different diseases,
risk reductions from medical screenings and treatments, and risk
increases from side effects of treatments and unhealthy behaviors.
Patients who have problems understanding such numerical concepts
are often prone to errors in risk perception and medical choices.
Importantly, informed medical decision making, heavily reinforced
these days by the legal requirement for informed consent, depends
critically on communication of quantitative medical information.
Meeting the challenge of effectively communicating medical
information to patients with different levels of numeracy and graph
literacy has become more important than ever. Transparent
Communication of Health Risks describes a series of cross-cultural
studies investigating how people in countries with different
medical and educational systems understand numerical and graphical
information, what they know about existing medical treatments and
screenings, which presentation formats help them better understand
the relevant information, and how they use the data to make medical
decisions. Focusing on the careful measurement of necessary
knowledge and skills, the book also includes validated numeracy and
graph literacy scales in English, Spanish, and German. Some of the
topics covered in the book are: numeracy and graph literacy for
health; measuring risk comprehension in educated samples;
communicating information about medical treatment and screening;
reducing the effect of framed messages about health; the effect of
individual differences on shared decision making; and transparent
health information in the media. Transparent Communication of
Health Risks emphasizes the importance and value of working toward
the development of tailored risk communication interventions and
clarifies the tasks ahead for health psychologists, public health
professionals, pharmaceutical and medical education companies,
medical physicists, and nurses.
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