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Mega-Events as Economies of the Imagination - Creating Atmospheres for Rio 2016 and Tokyo 2020 (Hardcover)
Loot Price: R4,482
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Mega-Events as Economies of the Imagination - Creating Atmospheres for Rio 2016 and Tokyo 2020 (Hardcover)
Series: Routledge Advances in Sociology
Expected to ship within 10 - 15 working days
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Atmosphere, the elusive ambiance of a place, enables or hinders its
mobility in global consumption contexts. Atmosphere connects to
social imaginaries, utopian representational frames producing the
culture of a city or country. But who resolves atmospheric
contradictions in a place's social and cultural rhythms, when the
eyes of the world are turned on it? Mega-Events as Economies of the
Imagination examines ephemeral and solidified atmospheres in the
Rio 2016 Olympic Games and the handover ceremony to Tokyo for the
2020 Games. Indeed, highlighting the various social and cultural
implications upon these Olympic Games hosts, Tzanelli argues that
the 'Olympic City' is produced by aesthetic "imagineers", mobile
groups of architects, artists and entrepreneurs, who aesthetically
'engineer' native cultures as utopias. Thus, it is explored as to
how Rio and Tokyo's "imagineers" problematize notions of
creativity, cosmopolitan togetherness and belonging. Mega-Events as
Economies of the Imagination will appeal to postgraduate students,
postdoctoral researchers and professionals interested in fields
such as: Globalization Studies, Mobility Theory, Cultural
Sociology, International Political Economy, Conference and Event
Management, Tourism Studies and Migration Studies.
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