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Books > Reference & Interdisciplinary > Communication studies
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American Eloquence - Language and Leadership in the Twentieth Century (Paperback)
Loot Price: R963
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American Eloquence - Language and Leadership in the Twentieth Century (Paperback)
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What makes political speech powerful? How does eloquent rhetoric
transcend ordinary language? Which stylistic choices allow
effective orators to stir emotions and spur action? And in the age
of Donald Trump, does political eloquence still matter? This book
examines a wide swath of political discourse to shed new light on
the meaning and significance of eloquence. Roderick P. Hart, a
leading scholar of political communication, develops new ways of
measuring persuasiveness and rhetorical power through the use of
computer-based methods. He examines one hundred of the most
important speeches of the twentieth century, given by presidents
and politicians as well as leaders, activists, and cultural figures
including Martin Luther King Jr., Lou Gehrig, Mario Savio, Carrie
Chapman Catt, and Stokely Carmichael. Deploying the tools of the
digital humanities as well as critical rhetorical analysis, Hart
considers what distinguishes the linguistic properties of iconic
oratory from those of more mundane texts. He argues that eloquence
represents the confluence of cultural resonance, personal
investment, and poetic imagination, providing empirical metrics for
assessing each of these qualities. A quantitative and qualitative
exploration of American political speech, this interdisciplinary
book offers a powerful argument for why eloquence is essential for
a functioning democracy.
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