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Guide To Software Export: A Handbook For International Software Sales - A Handbook for International Software Sales (Hardcover)
Loot Price: R3,919
Discovery Miles 39 190
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Guide To Software Export: A Handbook For International Software Sales - A Handbook for International Software Sales (Hardcover)
Expected to ship within 12 - 17 working days
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An ideal reference source for CEOs, marketing and sales managers,
sales consultants, and students of international marketing, Guide
to Software Export provides a step-by-step approach to initiating
or expanding international software sales. It teaches you how to
examine critically your candidate product for exportability; how to
find distributors, agents, and resellers abroad; how to identify
the best distribution structure for export; and much, much more Not
content with providing just the guidelines for setting up,
expanding, and managing your international sales channels, Guide to
Software Export advises you on pitfalls to avoid, important legal
and financial considerations associated with software export, and
essential market and distribution information. In an effort to
cover all the bases, this comprehensive text also discusses:
negotiating partnerships electronic marketing evaluating the
competition cultural assumptions and biases adapting software for
use in Asian markets information sources on the Internet
distribution channel strategiesIf you re not satisfied with your
company 's international sales performance or you want to get into
the global market, Guide to Software Export can help you guide your
company through the transition. With the book 's easy-to-follow
advice and checkpoints, you are sure to bring new levels of success
to your company, so act now and get out in the forefront of
software exporting.
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