Music videos are available on more channels, in more formats, and
in more countries than ever before. While MTV—the network that
introduced music video to most viewers—is moving away from music
video programming, other media developments signal the longevity
and dynamism of the form. Among these are the proliferation of
niche-based cable and satellite channels, the globalization of
music video production and programming, and the availability of
videos not just on television but also via cell phones, DVDs,
enhanced CDs, PDAs, and the Internet. In the context of this
transformed media landscape, Medium Cool showcases a new generation
of scholarship on music video. Scholars of film, media, and music
revisit and revise existing research as they provide historically
and theoretically expansive new perspectives on music video as a
cultural form.The essays take on a range of topics, including
questions of authenticity, the tension between high-art influences
and mass-cultural appeal, the prehistory of music video, and the
production and dissemination of music videos outside the United
States. Among the thirteen essays are a consideration of how the
rapper Jay-Z uses music video as the primary site for performing,
solidifying, and discarding his various personas; an examination of
the recent emergence of indigenous music video production in Papua
New Guinea; and an analysis of the cultural issues being negotiated
within Finland’s developing music video industry. Contributors
explore precursors to contemporary music videos, including 1950s
music television programs such as American Bandstand, Elvis’s
internationally broadcast 1973 Aloha from Hawaii concert, and
different types of short musical films that could be viewed in
“musical jukeboxes” of the 1940s and 1960s. Whether theorizing
music video in connection to postmodernism or rethinking the
relation between sound and the visual image, the essays in Medium
Cool reveal music video as rich terrain for further scholarly
investigation. Contributors. Roger Beebe, Norma Coates, Kay
Dickinson, Cynthia Fuchs, Philip Hayward, Amy Herzog, Antti-Ville
Kärjä, Melissa McCartney, Jason Middleton, Lisa Parks, Kip
Pegley, Maureen Turim, Carol Vernallis, Warren Zanes
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