The book is designed to provide a basic understanding of the
dynamics of globalization and its relevance for all types and sizes
of business. Commencing with a brief history that shows that
globalization is not just a late twentieth and early
twenty-first-century phenomenon but has been a factor in world
trade since the 1600s, the text then considers the two opposing
views held about globalization. The material goes on to look at the
global implications for customer relationships, marketing, human
resources, finance and information. These are areas in which a
narrow, national view is becoming increasingly of less value to the
student. The book includes questions and case studies to aid
understanding.
General
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