Roman Beck presents a new goods classification model to explore the
dissemination of IT and e-business standards and designs two
applications that support and improve firms' electronic interlaced
communication by means of automation and standardization effects.
He then examines how network effects drive the diffusion of
communication standards and develops a model which is implemented
as a simulation to show the dynamic interplay between direct and
indirect network effects during the diffusion process. It also
addresses critical mass and life cycle issues, as well as related
utility changes in communication standards.
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