How can great companies do everything right - identify real
customer needs, deliver excellent innovations, beat their
competitors to market - and still fail? The sad truth is that many
companies fail because they focus too intensely on their own
innovations, and then neglect the innovation ecosystems on which
their success depends. In our increasingly interdependent world,
winning requires more than just delivering on your own promises. It
means ensuring that a host of partners -some visible, some hidden-
deliver on their promises, too. In The Wide Lens, innovation expert
Ron Adner draws on over a decade of research and field testing to
take you on far ranging journeys from Kenya to California, from
transport to telecommunications, to reveal the hidden structure of
success in a world of interdependence. A riveting study that offers
a new perspective on triumphs like Amazon's e-book strategy and
Apple's path to market dominance; monumental failures like Michelin
with run-flat tires and Pfizer with inhalable insulin; and still
unresolved issues like electric cars and electronic health records,
The Wide Lens offers a powerful new set of frameworks and tools
that will multiply your odds of innovation success. The Wide Lens
will change the way you see, the way you think - and the way you
win.
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