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The Fairchild Dictionary of Retailing 2nd Edition (Hardcover, 2nd edition)
Loot Price: R1,254
Discovery Miles 12 540
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The Fairchild Dictionary of Retailing 2nd Edition (Hardcover, 2nd edition)
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This edition of "The Fairchild Dictionary of Retailing" clearly
defines terms commonly used in all parts of the retail industry,
from retail advertising to merchandising and displays. This
comprehensive reference for students and faculty in all retailing
and merchandising programs lists over 10,000 terms alphabetically
with extensive cross-referencing. Global terms used in the
retailing industry, including descriptions of retail market
structures of countries around the world, are covered. This
up-to-date reference book also includes important legislation
related to the retail industry, government agencies, and
merchandise marts, new terms related to the e-retailing business,
extensive Internet resources, and a bibliography.
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