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More - The Vanishing of Scale in an Over-the-Top Nation (Paperback)
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More - The Vanishing of Scale in an Over-the-Top Nation (Paperback)
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Gone are the days of enjoying life's simple pleasures for
pleasure's sake. Twenty-first-century Americans are on a mission to
cram every second of their earthly existence with significant
accomplishments and momentous events. Even the most mundane
undertaking must be approached with zeal, gusto, and expertise, or
so the media persuade us to believe. Are we capable of doing
anything casually anymore? In this first book-length treatment of
media's obsession with triviality, cultural critic Ronald Bishop
calls into focus the role of media in the demise of scale - the
amount of effort, intensity, and significance with which we live -
in contemporary culture. Bishop argues that American audiences are
assaulted with messages that the ordinary, and often private,
aspects of our lives - family, childhood, parenting, education,
food, sports, home improvement - must be showcased publicly and
with extreme passion. Playfully mixing personal narratives with an
abundance of examples from television shows, news stories,
editorials, advertisements, books, and movies, Bishop demonstrates
how media promote the idea that the notion of scale must be
abandoned to achieve success and happiness in modern society.
Written with originality, intellectual acumen, and wit, More is a
must-read for anyone obsessed with being obsessed and for others
interested in media's contribution to society's out-of-scale
behavior.
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