The study confirmed that individuals with certain personality types
and personality preferences, have different preferences for certain
reward categories. There was a stronger relationship between reward
preferences and personality preferences than for reward preferences
and personality types. Preferences for reward categories by
different demographic groups were confirmed. The significant
difference in reward preferences between Black and White
respondents in particular was noteworthy, with Black respondents
indicating significantly higher mean scores for all reward
categories than White respondents. Finally, a total rewards
framework informed by the most prominent preferences for reward
categories, was designed.
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