Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS.
Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea
Leaf to support fair trade. Driving a Toyota Prius to fight global
warming. All these commonplace activities point to a central
feature of contemporary culture: the most common way we participate
in social activism is by buying something. Roopali Mukherjee and
Sarah Banet-Weiser have gathered an exemplary group of scholars to
explore this new landscape through a series of case studies of
“commodity activism.” Drawing from television, film, consumer
activist campaigns, and cultures of celebrity and corporate
patronage, the essays take up examples such as the Dove “Real
Beauty” campaign, sex positive retail activism, ABC’s Extreme
Home Makeover, and Angelina Jolie as multinational celebrity
missionary. Exploring the complexities embedded in contemporary
political activism, Commodity Activism reveals the workings of
power and resistance as well as citizenship and subjectivity in the
neoliberal era. Refusing to simply position politics in opposition
to consumerism, this collection teases out the relationships
between material cultures and political subjectivities, arguing
that activism may itself be transforming into a branded commodity.
General
| Imprint: |
New York University Press
|
| Country of origin: |
United States |
| Series: |
Critical Cultural Communication |
| Release date: |
February 2012 |
| Firstpublished: |
February 2012 |
| Editors: |
Roopali Mukherjee
• Sarah Banet-Weiser
|
| Dimensions: |
229 x 153 x 23mm (L x W x T) |
| Format: |
Hardcover - Cloth over boards
|
| Pages: |
314 |
| ISBN-13: |
978-0-8147-6400-8 |
| Categories: |
Books >
Social sciences >
General
Promotions
|
| LSN: |
0-8147-6400-2 |
| Barcode: |
9780814764008 |
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