"Creativity used to be the difficult concept to define - now it
has probably been overtaken by the concept 'creative industries'.
However, this text does a sterling job at identifying, outlining
and defining the many elements that go to make up this booming
sector of industry. What makes it particularly interesting is that
it includes the view of the creative industries from the
perspective of working in it, then the definitions of what products
and producers are involved, and ends with the broader picture of
the creative economy and predictions for future trends. Add to this
that they include both theory and practice, and this really is an
all-round guide to the vast domain that is loosely titled 'the
creative industries'" - Angela Birchall, School of Media, Music
& Performance, Salford University This is your complete guide
to studying and succeeding in the creative industries. This book
takes you through the history, trends, products and markets of the
creative industries, showing how success depends on a mix of ideas,
tactics and talent. When understanding social networks and cultural
economy is just as important as hands-on skills or an
entrepreneurial spirit, Introducing the Creative Industries shows
you how to use theories, concepts and practical skills to get ahead
in their course and professional life. Creatively imagined and
beautifully written, this book: Interweaves theoretical concepts
and professional practice on every page Uses cultural economy to
teach the essential concepts and thinkers Integrates case studies
from fashion and gaming to journalism and music Teaches strategies
for navigating the links between skills, industries, creativity and
markets. This book shows you how to spot opportunities and use your
knowledge and savvy to take kickstart your career in this
fast-moving industry. It is an essential guidebook for students of
creativity in media and communication, design, creative industries
and business.
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