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Books > Business & Economics > Business & management > Sales & marketing

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Contemporary Strategic Marketing (Paperback, 2nd ed. 2007) Loot Price: R2,913
Discovery Miles 29 130
Contemporary Strategic Marketing (Paperback, 2nd ed. 2007): Ross Brennan, Paul Baines, Paul Garneau

Contemporary Strategic Marketing (Paperback, 2nd ed. 2007)

Ross Brennan, Paul Baines, Paul Garneau

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Loot Price R2,913 Discovery Miles 29 130 | Repayment Terms: R273 pm x 12*

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An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition. The emphasis is on practicality: the text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in new and creative ways and include the latest innovations and developments in the field.

General

Imprint: Bloomsbury Academic
Country of origin: United Kingdom
Release date: October 2007
First published: 2008
Authors: Ross Brennan • Paul Baines • Paul Garneau
Dimensions: 246 x 189 x 29mm (L x W x T)
Format: Paperback
Pages: 488
Edition: 2nd ed. 2007
ISBN-13: 978-0-230-50720-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-230-50720-4
Barcode: 9780230507203

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