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Transformation of Higher Education Through Institutional Online Spaces
Loot Price: R4,415
Discovery Miles 44 150
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Transformation of Higher Education Through Institutional Online Spaces
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The surge in the demand for higher education is closely connected
with the liberalization and globalization of education. Websites
and social media have been chosen for promotional purposes for
obvious reasons - they are globally accessible. For rapid
communication of a significant amount of information, virile
institutional websites and social media spaces with promotional
messages have become very important assets for higher institutions
and their stakeholders. Transformation of Higher Education Through
Institutional Online Spaces presents multidisciplinary and
interdisciplinary approaches to promotional discourses as presented
on higher institution online spaces. Covering topics such as brand
building and marketing, content marketing, curriculum marketing,
digital marketing, higher education digital marketing, and higher
education marketing campaigns, this book is ideal for educational
website managers, educational institution managers, public
relations units, researchers, academicians, practitioners,
instructors, and students.
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