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Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology
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Human Motives and Cultural Models (Hardcover, New)
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Human Motives and Cultural Models (Hardcover, New)
Series: Publications of the Society for Psychological Anthropology
Expected to ship within 10 - 15 working days
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A full understanding of human action requires an understanding of
what motivates people to do what they do. For too many years
studies of motivation and of culture have drawn from different
theoretical paradigms. Typically, human motivation has been
modelled on animal behaviour, while culture has been described as
pure knowledge or symbol. The result has been insufficient
appreciation of the role of culture in human motivation and a
truncated view of culture as disembodied knowledge. In this volume,
anthropologists have attempted a different approach, seeking to
integrate knowledge, desire, and action in a single explanatory
framework. This research builds upon recent work in cognitive
anthropology on cultural models, that is, shared cognitive schemas
through which human realities are constructed and interpreted,
while also drawing upon insights from developmental psychology,
psychoanalytic theory, and social theory. Most of the research
described here was conducted in the United States and deals with
some of the pressing concerns - romance, marriage, parenthood, and
success - of women and men from different class and ethnic
backgrounds. A study of gender roles in Mexico provides comparative
cross-cultural data. Several of the chapters deal with oppressive
social ideologies, exploring cultural models of gender and class.
The careful, in-depth case studies and innovative methods of
discourse analysis used here turn up findings about the relation of
ideology to people's thought and action that challenge any kind of
simple social determinism.
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