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Globalisation and the Middle Classes in India - The Social and Cultural Impact of Neoliberal Reforms (Hardcover)
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Globalisation and the Middle Classes in India - The Social and Cultural Impact of Neoliberal Reforms (Hardcover)
Series: Routledge Contemporary South Asia Series
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This book fills an important gap in the literature so far published
on economic liberalization and globalization in India by providing
much needed ethnographic data from those affected by the
liberalization process. It reveals the complexity of the
globalization process and describes and accounts for the
contradictory attitudes of the lower middle classes. The notion of
an homogenous Indian middle class as being the undoubted
beneficiaries of the New Economic Policy (NEP) and the
implementation of structural adjustment programs is challenged. The
ambivalence in opinions expressed by members of the middle class is
examined by exploring the ways in which the structural causes and
their discursive understanding is mediated. Importantly, while
cultural globalization is perceived positively by some of the
authors' informants, they remain doubtful about the long term
benefits of the NEP and liberalization. Yet they do not wish to
return to the days of state-controlled development. Significantly,
too, this book discusses and analyzes both the economic and
cultural sides to globalization in India, and it provides
much-needed data in relation to several dimensions including: the
changing costs of living; household expenditure, debt and
consumerism; changes to, and satisfaction with, employment and
workplace restructuring; gender relations and girls' education;
reactions to, and effects of, global media and satellite
television; and the significance of English in a globalizing India.
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