To fully comprehend corporate social responsibility (CSR),
corporations must understand the many-sided nature of CSR. This
book provides insight into the theoretical foundation, beliefs, and
expectations of the multiple stakeholders; the governance of CSR
commitment; and corporations' strategies associated with the
design, development, implementation and communication strategies
for CSR through the case study on Malaysia. The book also explains
why corporations should pursue a dual economic and social function
and why it being critical to an organisation's success. It also
describes the CSR trends and influences such as sustainability and
globalisation on the future of CSR.
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